Chad Willardson
City Treasurer
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: Chad.WIllardson@CoronaCA.gov
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BIO
Chad Willardson was elected Corona City Treasurer in 2016 and 2020. Mr. Willardson is the President and Founder of Pacific Capital, a financial management business based in Corona. He is a certified member of the National Ethics Association and serves clients as a Certified Financial Fiduciary®, entrusted to manage money for families and businesses. Mr. Willardson has been featured in the Wall Street Journal, Forbes, U.S. News & World Report, Investment News, Yahoo Finance, Inc., NASDAQ, NBC News, Entrepreneur Magazine and the California Business Journal. He is also the best-selling author of two personal finance books, “Stress Free Money” and “Smart, Not Spoiled.”
Mr. Willardson served Corona taxpayers for years as the Corona business representative on the Citizens’ Oversight Committee, responsible for overseeing the spending of the $396 million bond issued by the Corona-Norco Unified School Board. He is currently in his fourth term as HOA President and has served on many elementary school site councils where his kids attended. Mr. Willardson is an Eagle Scout and served five years as a volunteer Scoutmaster for Corona troop 399 in the Boy Scouts of America program and continues to be an involved leader for the Scouts. He has coached his children and their local youth sports teams since 2008. Mr. Willardson earned the White House Volunteer Service Award in 2012 and appreciates the opportunity to make an impact through donating his time and resources to worthwhile causes both in the community and with the church his family attends. He also volunteered for a two-year service mission in Lithuania, Latvia, Estonia and Belarus after his freshman year in college.
Mr. Willardson graduated from Brigham Young University with a bachelor’s degree in economics and a minor in business management. While at BYU, he worked directly with a portfolio manager responsible for $10 billion of investor funds. He also completed the two-year Financial Planning program at Boston University. Before founding Pacific Capital, Mr. Willardson spent 9 years at Merrill Lynch, where he ranked in the top 2% of Financial Advisors nationally as a Senior Vice President and member of the Chairman’s Club. Mr. Willardson is a Guest Lecturer on Investments at Chapman University and has been designated a 5-Star Wealth Manager in both the Inland Empire and Orange County every year since 2012. He is also an Accredited Wealth Management Advisor and a Chartered Retirement Planning Counselor.
Mr. Willardson grew up in Orange County, CA and has been a resident of Corona since 2003. He and his wife Amber have been married since 2001 and are the parents of five children.